Business cards are cards with contact information for a person or a corporation. They are disclosed as a convenience and memory assistance during formal introductions. On a business card, the giver’s name, the name of their organization or business association (often with a logo), and their contact information, including their street address, phone number(s), fax number, e-mail address(es), and website. Prior to the invention of electronic communication, telex information was sometimes included on business cards. These days, they could also contain social media accounts like Twitter, LinkedIn, and Facebook. The distinctive look and feel of cards printed on an engraved plate was a desired symbol of professionalism back when most cards were just black lettering on white material. Late 20th-century technical advancements sparked changes in fashion, and today’s professional business cards frequently have one or more eye-catching graphic design elements. Throughout 7 billion business cards were manufactured annually around the world before the COVID-19 epidemic. Business cards are printed on some type of card stock; the visual effect, printing method, cost, and other details vary depending on cultural or organizational norms and individual preferences. According to the American company Vistaprint, sales of the cards fell by 70% during the pandemic but have since recovered. By region, a business card’s typical weight varies somewhat. Business cards are often printed on 350 g/m2 (density), 45 kg (100 lb), or 12 pt (weight) material (thickness). Personal laser and inkjet printers have made it easy for anyone to produce business cards at home using pre-cut paper that has been carefully developed. Improvements in the design of printers and paper have made it feasible to print cards with a professional look and feel. Initially, these cards were considerably lighter in weight, and the perforations could be felt around the edges.
On sheet-fed offset printing presses, high-quality business cards without full-color images are often printed in spot colors. The spot colors of certain businesses have even gone so far as to be trademarked (examples include UPS brown, Owens-Corning pink, and Cadbury’s purple).
The procedure is regarded as two-color if the typography is one colour and the business card logo is one.Depending on the card’s requirements, other spot colours can be applied. Business cards may now be printed in full colour at a reasonable price thanks to the development of digital printing and batch printing.
Thermography is a less expensive method that employs the application of a plastic powder that sticks to the wet ink to replicate the appearance of printing with engraved plates. The plastic is then melted onto the cards as they are pushed through a heating device. On matte laminate, spot UV varnish can likewise produce a comparable result. The CMYK (cyan, magenta, yellow, and black) four-color printing technique is used for producing full color or multi-color cards on sheetfed presses.
A wide spectrum of colors is produced by layering many color screens on top of one another. The drawback of this printing technique is that spot color cards are often printed solidly, in contrast to screened colors, which, upon close inspection, reveal small dots. Simple cards with line art or non-black typography smaller than 5 points should utilize spot colors.